What Does AdWords involve?
AdWords can feel a little too good to be true. So let’s break it down into what it involves to get a better understanding of how it works. AdWords can be simplified into 3 areas;
Keywords; AdWords starts with keywords. Selecting the correct keywords is the foundation of a good advertising strategy. Your keywords need to be what your customers (not you) would type into Google to find services or products that you sell.
Targeting; Once you have these keywords, you must decide where to target (location), when to target (what days, hours of the day should you target your customers), what devices (just mobile? or desktop too?).
Ads; Now you write targeted, persuasive ads that your customers might want to click and engage with. Do your customers respond to questions? Maybe they want to see a statement instead. Should your ad include price or an offer? These are just a few things you need to consider.