Project Description
Case Study – A Boutique Solution Worth $1.5M
Unique Constructions – Facebook Ads
Unique constructions is a Cairns based boutique home builder. They design and construct beautiful homes made to stand up against the tough North QLD conditions.
The Unique Construction website shows many of their marvelous homes.
The Situation
Unique Constructions came to Singularitie with a problem; they could make a horse drink but, they couldn’t lead it to water.
They had a competent and knowledgeable sales team but, couldn’t get people to their open homes (the first stage in the buying process).
The Solution
Singularitie assessed the target market that Unique Homes was trying to reach in the local area and identified Facebook advertising as the most effective solution.
Over the course of 2 months Facebook and Instagram campaign were run leading up to each open home. Each campaign focused on the home being sold and its unique design.
The Success
Now, with fancy ads laser-focused on their target audience the number of people attending the open homes each weekend. Over the 8 weeks attendance increased and so did the number of enquiries. In the end, these few weeks lead to a total revenue of over $1.5M.
