Project Description
Local AdWords Strategy Drives Rapid Growth
Local AdWords Strategy
The client a local cleaning and vacuuming company (who prefer to remain unnamed for now) provides carpet cleaning and pest control services for the south and central Brisbane areas
On the verge of expansion at the time, this client was ready to scale from a small team and office and needed sales to reflect that move also.
The Situation
After trying the traditional way of getting work through the door (referrals and even mail drops) it was time to try something different. Engaging a Google Ads campaign solo was the next step but, it fell flat. Enter Singularitie…
Working with a modest budget and quickly identifying competitors were using blanketing strategies and using budgets far larger the challenge was clear. Bring in high number of conversions at a low cost.
The Solution
To combat higher spending competitors Singularitie set-up a suburb-by-suburb campaign. Presenting the business as the local go-to in each location.
Each client saw a detailed ad with their local suburb named and the clients brand attached as the go-to for residents in that area. This, and a competitive (but not cheap) fee for the clients service lead to fast results.
The Success
With a highly targeted Adwords account customers started flying in and quickly overwhelmed the team who worked feverishly to bring on new staff. The account was a huge success!