Search Engine Optimization Explained

What Does SEO involve?

SEO sounds complicated and, it is (sort of). SEO is broken down into two parts generally; Onsite SEO & Offsite SEO.

Onsite SEO involves all the optimizing your text, your meta data  (code only search engines see), it involves adding additional code that helps search engines understand your content. Basically, onsite optimization involves making your website understandable and crawlable by Google, Bing and the likes.

Offsite SEO is the marketing aspect. It’s called offsite because it occurs off of your website. This is what marketers do when they talk about link building or PR releases. We are promoting you across the web!

But it’s not just about improving websites for search engines. SEO is also about making it your website better for your customers too! Making changes on your site to make it easier for customers to find the information or products they need isn’t just good for your bottom line but Google likes it also. Google takes into account hundreds of factors when ranking your pages in their SERPs.

Onsite Optimization

Onsite optimization refers to making changes on your website to help search engines like Google understand what each page on your website is about and make it easier for your visitors to view, navigate and experience your website.

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Writing Targeted Content

Search Engines LOVE content. The more the better for your website. Writing targeted content about your industry is an important way to boost your visibility.

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Improving Loading Times

No one likes a slow website. Search engines are no different. In their view a slow website is a website that people won’t like. If people aren’t going to like it, they won’t send them there. Speed MATTERS.

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Adding Schema Markup

Schema is special code developed by search engines to help their web crawlers understand a website. Adding this where possible can really help!

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Repairing Broken Links

Broken links are no fun. Your visitors don’t like them and so neither does Google. We’ve all had this happen to us when trying to find stuff online though. Fortunately it’s an easy fix and easy brownie points with Google!

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Installing Google Analytics

Analytics won’t help your SEO but it’ll help you help your SEO. It lets you understand how visitors are engaging with your website and then optimize it to make it better.

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Editing Your Meta Content

Meta content is code only search engines see normally. They love it when you update this with relevant information as it helps clarify what your webpages are about.

Offsite Optimization

Offsite Optimization for SEO is all about marketing your business on other peoples websites. The most common form is securing a link (link building), but that’s not all. Below are some examples of offsite optimization tactics that can help your website get more love from search engines.

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Link Building

Links on the internet to your website are like votes in a school election. With a lot of them you still don’t have any real power, but Google knows you’re popular and will tell people to come hang out on your website.

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Business Listings

Google loves consistency. If your business is mentioned on the web it expects the Name, Address & Phone number to be the same everywhere its mentioned. It lets Googles know that you are who you say you are and to send visitors to you.

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Promoting Your Website Content

You should be writing interesting, engaging content in your niche. Then promoting that to people who might find it useful. The more you do that the more links (votes) you get and the more search engines love you.

What Does SEO Cost?

It depends. Asking what does SEO cost is the same as asking, what is the price of shares on the stock market? Or how much does an accountant cost?

Baseline figures are possible but in the end it all depends so many other factors. For our part Singulartie’s SEO efforts start at $660 per month for small businesses and scale from there.

How Long Does Search Engine Optimization Take?

It takes at least 6 months. That’s the short answer.
The more in-depth answer is that SEO really is an investment in every sense of the word. Just like the stock market there are no real shortcuts. Most SEO companies will tell you that from the the time of signing to the first results it’s going to take roughly 3-6 months to start seeing a return.

The good news is that the longer you stick with it, the better it becomes. The return on SEO increases exponentially the longer you continue to engage in it. Just like investing you start small and you build up. Eventually the traffic you are gaining from SEO (and subsequently the revenue) dwarfs your initial investment.

For our part  we make the most of this initial 6 months of work by following a framework for success that we have developed and applied for businesses big and small check it out below!

I’m Ready, Let’s Get Started!

“The closest thing to having SEO on autopilot & the results are amazing!

“Our website traffic has not been better since we started working with Singularitie. We were sceptical at first but could not be happier with the results now. We’ve seen more traffic and more conversions in the past 6 months than ever before.” – Greg, Big Security Pty Ltd

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