What Does SEO involve?
SEO sounds complicated and, it is (sort of). SEO is broken down into two parts generally; Onsite SEO & Offsite SEO.
Onsite SEO involves all the optimizing your text, your meta data (code only search engines see), it involves adding additional code that helps search engines understand your content. Basically, onsite optimization involves making your website understandable and crawlable by Google, Bing and the likes.
Offsite SEO is the marketing aspect. It’s called offsite because it occurs off of your website. This is what marketers do when they talk about link building or PR releases. We are promoting you across the web!
But it’s not just about improving websites for search engines. SEO is also about making it your website better for your customers too! Making changes on your site to make it easier for customers to find the information or products they need isn’t just good for your bottom line but Google likes it also. Google takes into account hundreds of factors when ranking your pages in their SERPs.