Search Engine Optimization Services
Search Engine Optimization is the process of optimizing & marketing the text, images and code on your website to help search engines (like Google, Bing & DuckDuckGo) understand and trust what your website is about.
When search engines understand what your website is about and learn to trust you they make it easier for your customers to find you online by pushing you up in the search engine results pages.
This in turn increases traffic to your website and more traffic means more revenue. Pretty simple right?
Why SEO?
Well, like most people with a website, you want others to see it. To do that people need to find it in Google. The problem is, although search engines are pretty smart nowadays they dont understand or read the web like a person can and still need some help understanding webpages. SEO helps search engines figure out what each page is about and how it might be useful for users.
Another great reason for SEO is it’s ROI. SEO has one of the best ROI’s in all of marketing. Over time as your ranking and trust with Google increases the keywords that you are able to rank for and the traffic that you get from them increases. As this increases revenue increases too as more and more relevant customers find your business online and spend money on your goods or services.
Quick SEO Facts
- The Best ROI of any marketing effort
- It impacts the reserach/buying cycle
- It’s essential for search engines to rank your webiste
- It helps people find your website
- SEO leads have higher close rates than outbound leads
- Results in more leads than almost any other channel
- Increases credibility for your brand
What Does SEO involve?
SEO sounds complicated and, it is (sort of). SEO is broken down into two parts generally; Onsite SEO & Offsite SEO.
Onsite SEO involves all the optimizing your text, your meta data (code only search engines see), it involves adding additional code that helps search engines understand your content. Basically, onsite optimization involves making your website understandable and crawlable by Google, Bing and the likes.
Offsite SEO is the marketing aspect. It’s called offsite because it occurs off of your website. This is what marketers do when they talk about link building or PR releases. We are promoting you across the web!
But it’s not just about improving websites for search engines. SEO is also about making it your website better for your customers too! Making changes on your site to make it easier for customers to find the information or products they need isn’t just good for your bottom line but Google likes it also. Google takes into account hundreds of factors when ranking your pages in their SERPs.
Onsite Optimization
Onsite optimization refers to making changes on your website to help search engines like Google understand what each page on your website is about and make it easier for your visitors to view, navigate and experience your website.
Writing Targeted Content
Search Engines LOVE content. The more the better for your website. Writing targeted content about your industry is an important way to boost your visibility.
Improving Loading Times
No one likes a slow website. Search engines are no different. In their view a slow website is a website that people won’t like. If people aren’t going to like it, they won’t send them there. Speed MATTERS.
Adding Schema Markup
Schema is special code developed by search engines to help their web crawlers understand a website. Adding this where possible can really help!
Repairing Broken Links
Broken links are no fun. Your visitors don’t like them and so neither does Google. We’ve all had this happen to us when trying to find stuff online though. Fortunately it’s an easy fix and easy brownie points with Google!
Installing Google Analytics
Analytics won’t help your SEO but it’ll help you help your SEO. It lets you understand how visitors are engaging with your website and then optimize it to make it better.
Editing Your Meta Content
Meta content is code only search engines see normally. They love it when you update this with relevant information as it helps clarify what your webpages are about.
Offsite Optimization
Offsite Optimization for SEO is all about marketing your business on other peoples websites. The most common form is securing a link (link building), but that’s not all. Below are some examples of offsite optimization tactics that can help your website get more love from search engines.
Link Building
Links on the internet to your website are like votes in a school election. With a lot of them you still don’t have any real power, but Google knows you’re popular and will tell people to come hang out on your website.
Business Listings
Google loves consistency. If your business is mentioned on the web it expects the Name, Address & Phone number to be the same everywhere its mentioned. It lets Googles know that you are who you say you are and to send visitors to you.
Promoting Your Website Content
You should be writing interesting, engaging content in your niche. Then promoting that to people who might find it useful. The more you do that the more links (votes) you get and the more search engines love you.
What Does SEO Cost?
It depends. Asking what does SEO cost is the same as asking, what is the price of shares on the stock market? Or how much does an accountant cost?
Baseline figures are possible but in the end it all depends so many other factors. For our part Singulartie’s SEO efforts start at $660 per month for small businesses and scale from there.
Testimonials: We Love our Clients, And They Love Us.
We are fully dedicated to our client base. When you sign with Singularitie, your SEO is handled. But don’t just take our word for it. Check out what our clients are saying about working with Singularitie!
Patrick has impressed us with his tenacious approach to resolving a complex analytics issue that involved working closely with our website provider, booking engine provider and Google Adwords and Analytics teams. During the lengthy process, he regularly kept us informed on what was happening and what was being done to work through the problem. We are looking forward to seeing more of his other skills in action.
Patrick’s knowledge and execution of SEO is amazing and so are the results we have achieved with him and Singularitie. He always keeps us up-to-date with his progress and is never too busy for our calls. we highly recommend his services.
The SEO services we have received with Singularitie have been thorough and well executed every step of the way. We still don’t understand how SEO works but with Singularitie we don’t have to.
How Long Does Search Engine Optimization Take?
It takes at least 6 months. That’s the short answer.
The more in-depth answer is that SEO really is an investment in every sense of the word. Just like the stock market there are no real shortcuts. Most SEO companies will tell you that from the the time of signing to the first results it’s going to take roughly 3-6 months to start seeing a return.
The good news is that the longer you stick with it, the better it becomes. The return on SEO increases exponentially the longer you continue to engage in it. Just like investing you start small and you build up. Eventually the traffic you are gaining from SEO (and subsequently the revenue) dwarfs your initial investment.
For our part we make the most of this initial 6 months of work by following a framework for success that we have developed and applied for businesses big and small check it out below!
“The closest thing to having SEO on autopilot & the results are amazing!“
“Our website traffic has not been better since we started working with Singularitie. We were sceptical at first but could not be happier with the results now. We’ve seen more traffic and more conversions in the past 6 months than ever before.” – Greg, Big Security Pty Ltd